Becoming a real estate agent takes hard work, dedication, and the desire to help people find the perfect home – or sell their current home for a great price. It isn’t just about showing up to work, recommending a few houses, and raking in the big bucks. Being a good real estate agent is all about the connections you create with people, with your clients. It’s about fostering a long-term relationship between yourself and others so that you can help them in all the right ways.
In order to do all this, you first need to become a great agent. Why? Because when you’re good at what you do, the more people will hear about you…and then you can help more people. So check out this blog post for six tips on how to be a good real estate agent:
1. Be dedicated
If you want to understand how to be a good real estate agent, you need to make sure that you are dedicated to the work. You don’t have to be obsessed with the idea of helping others buy and sell houses, but it should be something that you get excited about (even mildly). In order to make it as a real estate agent, you’ll need to put in a lot of hours.
You’ll need to have razor sharp focus when you’re working. You’ll need to be dedicated to excellence. And all that is going to be extremely hard to do when you’re half hearted about the work. So take a step back, breathe, and ready yourself to plunge in , full of commitment.
2. Be connected
No one succeeds in business within a vacuum. On the one side, you have your clients. They are the lifeblood of your work and you wouldn’t be able to stay in business without them. It’s important to build connections with your clients but while you’re doing that, don’t neglect the other side of the coin: your fellow real estate agents. It can be hugely helpful to get their input, especially if you’re just starting out as an agent yourself.
You can also partner with them to provide the best possible service for your clients: if you’re swamped with work or a certain assignment or job seems out of your realm of experience, send the client to one of your fellow agents. (What goes around comes around after all.) By building healthy relationships with others in your profession, you’ll be better equipped to face challenges and problems with their help.
3. Be organized
As you start your first (and second, and third) day as a real estate agent, your to-do list might feel insurmountable. House viewings, phone calls with clients, reports, etc. can all eat into your time and leave you wondering how you’ll ever get it all done. Divide your days into time chunks – a half hour, hour, or two hours – and then figure out what you’re going to do with each part of your day.
As a new real estate agent, a lot of your time will probably be spent chasing down leads and looking for your first big client. Make sure you write down contact information for any potential leads…and then follow up. Becoming organized when you first start out will make staying organized that much easier.
You should also be organized when it comes to finances, especially since this is a heavily commission-based career. Your income may vary from month to month, unless you advance your commissions to make ends meet from time to time. Staying on top of your finances will ensure that you are never short of money.
4. Be active online
If you haven’t given much thought – or any – to what you should do with social media and other online avenues of communication as a real estate agent, you need to stop and figure out a plan right away. The internet provides one of the easiest, most popular ways to advertise your services and interact with old, new, and potential clients. Start by creating a sleek, modern website that you can put on your business card.
A domain can be purchased relatively cheaply and with intuitive, user-friendly website building options, you can have a great-looking site in a matter of hours. Then, harness the power of social media through Facebook, Instagram, and other websites. Don’t make all your posts be about you and your work – instead, seek to provide helpful information to your followers with no strings attached. They’ll come for the info and stay for your expertise.
5. Be interested
So you’ve gotten a few clients, had some good sales, and have a few new leads to follow up on. That’s great! But maybe a little fatigue is setting in and you’re not sure that you can maintain a good, steady relationship with each client. Maybe you’re not a people person to begin with. Or maybe business is booming and your figure that the personal touch doesn’t matter as much anymore.
All of that couldn’t be further from the truth. If you have happy clients, they are usually happy for two reasons: they’re pleased with the work you did for them and they enjoyed working with you. While it isn’t always easy to find a rapport or common ground with your client, striving to find that connection will have them coming back – and recommending you to their friends.
6. Be quick to respond
In our world of instant messaging, people can become impatient when you take a day or two to answer their email or text. Of course, it’s certainly not always possible to answer questions right away but you should try to be as prompt as possible when it comes to your clients and business associates.
Procrastinating about answering an email is unprofessional and will do nothing for your contacts. So set aside time every day to go through your inbox and answer questions and concerns as soon as possible. Keeping up with them will help you work better and be more relaxed.